It then distributes final Universe Estimates before the start of each TV season. Additionally, the percentage of total U. Nielsen applies TV penetrations to convert the total household and population estimates to TV households and persons therein. The TV penetration for U. Despite being thrust into the work-from-home experience with little prep time, new remote workers not only adapted, but quickly became comfortable with this new reality.
Some are even thriving. Home TV News. Aug 31, am PT. By Elaine Low Plus Icon. See All. More From Our Brands. Expand the sub menu Film. Expand the sub menu TV. Expand the sub menu What To Watch. Expand the sub menu Music. Expand the sub menu Awards. Impressions-based buying and selling of advertising will be the new focus, as broadband-only households get set to be added to the statistical mix in January Many large local station groups and trade organizations have pushed for impressions-based buying and selling in local markets.
Centering on impressions and costs-per-thousand, or CPMs, is a departure from instead target rating points TRPs or cost-per-points CPPs , which long formed the foundation of local broadcast media.
It also is a key step as Nielsen prepares to roll out its comprehensive Nielsen ONE system across local, national, and digital platforms. Nielsen ONE is being positioned as a response to the boom in streaming. It is aiming to deliver a single, unified picture of viewing.
The inclusion of broadband-only homes will help the industry move toward trading on impressions.
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