An excellent ad on the wrong platform is such a waste. With so many platforms to choose from, where do you get started? From social media which is great for getting personal with your diners, by the way to websites, blogs and even offline platforms, every platform is an opportunity to put your restaurant out there. Are your diners requesting for take-away orders or wish they could order food online from your platforms? Making your mark in the right place is essential.
What could possibly be missing? Make it irresistible for your consumers to take action. Give people a reason to click! Want to bring in more orders?
Announcing the opening of a new outlet? Hashtags are an amazing opportunity for your restaurant to get trending. Beyond focusing on gaining more followers for marketing purposes, ride on the creation of your social media hashtags to create lasting impressions in your diners. When used cleverly, these hashtags can inject fun into your their dining experiences!
Reach out to your audience and create greater awareness for your restaurant. Even better, think about how your restaurant can get consumers involved online, without actually having to be part of the dine-in experience. In fact, it can also be as simple as sharing photos of your menu items followed by your restaurant hashtag!
For instance, Catch Cage Bistro has over 2, photos of their menu items on Instagram , using the hashtag CatchMenu. Not only is this a costless way to market their food, it lets diners in on the social chatter just by being part of a simple hashtag. Introducing the silent member of your restaurant sales team — your menu! There are many ways to promote healthier eating and tame advertisement temptations.
To become an informed consumer and limit food advertisement exposure try the ideas below:. Healthy behaviors start with you! Next time you see a food advertisement, try analyzing it. This can boost sales revenue, but it can also trigger addiction. Food businesses have to be careful not to misuse their influence in a way that harms the public. Children are especially susceptible to irresponsible food advertising. According to the Centers for Disease Control and Prevention , Food advertisers have a responsibility to encourage physical activity, nutrition education and self control rather than stimulating impulse and encouraging addiction.
This can be a challenging balancing act, but small food businesses who promote healthy lifestyles can gain significant marketplace advantages from customer loyalty and being on the right side of new laws.
By Chron Contributor Updated September 19, Department of Agriculture: Food Prices and Spending. The strong similarities between the marketing and promotional activities used by food companies to advertise unhealthy foods to children and those used by the tobacco industry to market cigarettes to children are striking. Promotional materials caps, sports bags, lighters with cigarette brand logos , sweepstakes, and premiums were commonly used.
The "Marlboro Man," with his image of independence and autonomy, struck a responsive chord among adolescent males. Collectively, the advertising techniques and promotional campaigns targeting youth were highly successful in encouraging underage smoking.
Numerous studies have shown that foods heavily marketed to preschool and grade school children are predominantly high in sugar and fat, [ 36 , 40 , 41 ] which is the antithesis of healthful eating recommendations for children.
Experimental studies have consistently shown that children exposed to food advertising prefer and choose advertised food products more frequently than those not exposed to such ads. African American and Hispanic children also have a higher prevalence of obesity than white children. Because marketing to children and adolescents has become so pervasive, many child advocates and media experts believe that such marketing constitutes an escalating public health problem.
Numerous studies have documented that children under 8 years of age are developmentally unable to understand the intent of advertisements and accept advertising claims as factual. The purpose of advertising is to persuade, and young children have few defenses against such advertising. Older children and teens can be manipulated by the strong emotive messages in advertisements.
Social and environmental structures can actively support and promote healthy food choices for children. There is a need for national discussion and dialogue on these issues. The growing epidemic of childhood obesity has focused attention on the possible role that food and beverage advertising and marketing may play in influencing child and adolescent eating behaviors and body weight. More research is needed to examine whether food advertising is a causal factor for increased risk of obesity.
Experimental and epidemiologic research, including longitudinal designs, is needed to study the effect of food advertising on children's food choices, eating behaviors and body weight. Studies need to include the various marketing channels used to reach youth, such as television, schools, and the Internet, as well as different age periods, such as early childhood, middle childhood and adolescence. This article focused on marketing practices and research conducted primarily in the US.
However, a number of studies in other countries, such as Australia and the UK, have found that television advertising to children for high sugar and high fat foods is prevalent. Google Scholar. Dietz William H.
Centers for Disease Control and Prevention: Guidelines for school health programs to promote lifelong healthy eating. Morbidity and Mortality Weekly Report. Healthy Children Enhancing Children's Wellness. West J Med. Am J Epidemiol. Am J Public Health. Article Google Scholar. J Pediatr. Special nutrition programs; report no. Gleason P, Suitor C: Food for thought: children's diets in the s. American Diabetes Association: Type 2 diabetes in children and adolescents.
J Am Diet Assoc. Kraak V, Pelletier DL: The influence of commercialism on the food purchasing behavior of children and teenage youth. Family Economics and Nutrition Review. Kraak V, Pelletier DL: How marketers reach young consumers: Implications for nutrition education and health promotion campaigns.
Valkenburg PM: Media and youth consumerism. J Adolesc Health. American Academy of Pediatrics: Children, adolescents, and advertising. Committee on Communications, American Academy of Pediatrics. McNeal J: Tapping the three kids' markets. American Demographics. J Dev Behav Pediatr. America's Eating Habits: Changes and Consequences. Journal of Advertising Research. Kunkel D, Gantz W: Assessing compliance with industry self-regulation of television advertising to children.
Applied Communication Research. John DR: Consumer socialization of children: A retrospective look at twenty-five years of research. Journal of Consumer Research. Applied Developmental Psychology.
American Journal of Health Behavior. Kotz K, Story M: Food advertisements during children's Saturday morning television programming: Are they consistent with dietary recommendations?.
A review of the literature. Minerva Pediatr. CAS Google Scholar. Arch Pediatr Adolesc Med. Morton H: The television advertising of food to children: a South Australian study. Journal of Food Nutrition. Dibb S, Harris L: A spoonful of sugar.
Television food advertising aimed at children: an international comparative study. Chestnutt IG, Ashraf FJ: Television advertising of foodstuffs potentially detrimental to oral health -- a content analysis and comparison of children's and primetime broadcasts. Community Dental Health. Journal of Nutrition Education. Levine J: Food industry marketing in elementary schools: implications for school health professionals.
J Sch Health. Report to congressional requesters. Tevlin J: General Mills ad campaign turns sour after protest. Star Tribune. Brand JE, Greenberg Bq. Cover Concepts: Cover Concepts. Gupta PB, Gould SJ: Consumers' perceptions of the ethics and acceptability of product placement in movies: product category and individual differences.
Journal of Current Issues and Research in Advertising. Mortimer R: Box office brand bonanzas.
0コメント